Wednesday, July 24, 2024
HomeFinancePaytm's Strategic Shift: Impact on Personal Loans and Market Response

Paytm’s Strategic Shift: Impact on Personal Loans and Market Response

In recent news, Paytm, India’s leading digital payments and financial services company, has made headlines with its announcement of a substantial reduction in postpaid and small-ticket personal loans below Rs 50,000. This strategic shift aims to focus on larger ticket personal and business loans.

However, this decision has not been without consequences, as Paytm witnessed a sharp decline in its shares, marking the most significant intraday percentage fall since its listing two years ago.

The Background

The recent increase in capital requirements by the Reserve Bank of India (RBI) for small-ticket personal loans, especially those below Rs 50,000, has led to higher costs for lenders.

This move has significantly impacted the sub-Rs 50,000 segment, which has contributed to Paytm’s decision to shift its focus towards larger ticket loans.

Paytm’s Share Price Plummet

Paytm’s shares experienced a significant decline of up to 20% in early trade following the announcement of the reduction in small-ticket personal loans. At 9:35 am, the stock was trading 17.2% lower at Rs 673.15. This downturn marked a notable setback for Paytm, considering it is the most substantial intraday percentage fall since its listing two years ago.

Analysts’ Skepticism

Analysts at Goldman Sachs expressed skepticism about Paytm’s plans, stating that the expansion of higher-ticket loans might not fully offset the reduction in smaller-ticket loans.

Thus, Goldman Sachs reduced the price objective to Rs 840 from Rs 1,250 and downgraded the stock from ‘buy’ to ‘neutral’. This downgrade reflects concerns over the potential impact on Paytm’s lending growth and profitability.

RBI’s Measures and Intentions

The Reserve Bank of India (RBI) clarified that the tighter norms introduced for credit cards and personal loans are not intended to impede the flow of credit but rather to moderate excessive lending. Deputy Governor M Rajeshwar Rao emphasized that the measures are prudential and aim to curb credit growth in specific sectors without completely shutting off the credit tap.

Rao explained that the move is about managing risk and ensuring a balanced approach to lending. He assured that the tap is open, but the pressure has been reduced, indicating that the RBI’s intention is not to stifle loan growth but to ensure lenders conduct their businesses with a focus on mitigating avoidable risk buildup.

Impact on Unsecured Lending Portfolio

Macquarie, in a note, predicted that the tighter norms introduced by the RBI will likely have an impact on the loan growth in the unsecured lending portfolio of banks. This aligns with the RBI’s objective to moderate credit growth and prevent the potential accumulation of risks in the financial system.

Paytm’s Response and Market Sentiment

In response to the regulatory changes, Paytm has already announced plans to issue fewer loans below Rs 50,000. This decision aligns with the RBI’s objective to moderate excessive lending. Banks and non-banking finance companies (NBFCs) have also urged their fintech partners to reduce the issuance of tiny personal loans. However, it is worth noting that loans below Rs 50,000 constitute less than 0.5% of the total outstanding bank loans and do not pose a systemic risk.

The market response to Paytm’s strategic shift and the regulatory changes has been mixed. While Paytm’s shares experienced a significant decline, analysts are cautiously optimistic about the company’s future. The focus on larger-ticket personal and business loans may help offset the reduction in smaller-ticket loans to some extent, although the full impact remains to be seen.

Conclusion and Future Outlook

Paytm’s decision to curtail low-value personal loans below Rs 50,000 and focus on larger ticket loans reflects the changing landscape of lending and the regulatory environment in India. The RBI’s measures aim to moderate credit growth and mitigate potential risks in the financial system. While there are concerns and skepticism from analysts, Paytm’s strategic shift may provide opportunities for growth in the long term.

It is important to note that the market response to Paytm’s decision has been mixed, and it remains to be seen how the company will navigate the changing landscape. The focus on larger-ticket loans may help offset the reduction in smaller-ticket loans, but challenges may arise in achieving the desired balance. As the financial industry continues to evolve, Paytm and other players in the market will need to adapt to regulatory changes and consumer demands to stay competitive.

Disclaimer: The aforementioned piece is not intended to be financial advice; rather, it is meant to be informative only. Please wait to make any financial decisions until you have spoken with a knowledgeable specialist.

Md Salim Sk is the founder of SawTimes,, and With 7 years of experience in Finance, Banking, and Insurance, and a background in Business Management, Md Salim Sk brings a wealth of knowledge and expertise to his ventures. Through SawTimes, he provides curated financial content and analysis. offers innovative solutions and services for businesses, while connects travelers with local guides in Vietnam. Md Salim Sk's strategic thinking and leadership skills have been instrumental in the success of his ventures. He continues to inspire others in the world of finance, technology, and travel.


Leave A Reply

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments